Christchurch craft beer lovers, are you ready?! We have created the Winter Ale Trail Challenge or #WATCh that will have you craft beer hopping from 11 July - 11 August. This will be a challenge of endurance, actions and craft beer!
HOW IT WORKS:
The Winter Ale Trail Challenge, #WATCh starts 11 July.
You are welcome to sign up as a team or as an individual.
The #WATCh map below is a trail of one-off winter beer releases at our brewery on Manchester Street as well as at Two Thumb at The Yard, 173 St Asaph Street.
You will receive Assignments for each beer release.
The challenge will be to pitch up for every beer release and snap a photo and complete the assignment as instructed via email.
There may only be a few days between assignments and beer releases so keep an eye on the #WATCh map and on your emails. We will keep you well informed on progress via email as well as post status updates, assignments, the trail etc on our Facebook page.
The winner will be the individual or team that has successfully completed the most assignments, and in the event of a tie we will look at the most original assignment completions … so think creatively for your photos!
The competition ends 14 August with a prize ceremony at our Winter Beer Fest. We will have all the Winter Ale Trail beers unveiled on tap as well as guest beers, all contenders from the challenge as well as our local punters. The winner will also get their photo on our brewery wall (we’re not even on the wall), a $100 bar voucher and the next seasonal craft beer named after them.
If you’re keen to take on the Winter Ale Trail Challenge / #WATCh then fill out our entry form.
Register now to receive further instructions. We will be #WATChing you.
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